Hashtags have become a big deal in the social media marketing industry. Today, you’ll rarely find posts without them, but are they really helping all of your campaigns? “According to BuzzSumo’s analysis involving one billion Facebook posts, it showed that posts that didn’t have hashtags were shared more often,” notes Hugh Benjamin, an Internet marketing expert. That’s food for thought for anyone using Facebook to build up their audience.
Online Branding: what not to do
“It can be difficult watching your brand become tarnished by negative comments, but whatever you do, don’t engage!” advises Internet marketing experts. The worst thing you can do is reply to these negative posts, especially if they’re on review sites like RipOffReports.com. This will only increase the ranking, which means more people will see it when they search for your name on Google.
Social media marketing
Social media is a lot like cocktail parties – guests steer clear of self-absorbed talkers, it can be hard to find people to converse with and you can miss out on great connections if you’re not in the right place at the right time. “This is why I recommend having a sound social media marketing strategy to all of my clients,” says Hugh Benjamin, an Internet marketing expert.
— HUGH BENJAMIN (@hughbenjamin) April 15, 2017
One way to build your authority in your industry is to craft a whitepaper. “This shows you’re an expert in your field and that you’re willing to share your knowledge. You can try writing this yourself or hiring an agency to create one for you. It’s best to have a marketing strategy around the release of your whitepaper, which an agency can help with.
Content: how long is too long
Word count continues to be a touchy topic for Internet marketers – how much is too long? “Over the years, we’ve watched social media platforms shorten our conversations with our audiences, but is this a good thing?” asks Hugh Benjamin, an Internet marketing expert. According to research done by BuzzSumo, shorter posts fare better than the longer posts. This is not the case when it comes to writing articles on a particular subject as an authority, here you must use as many words as necessary to get your message across. Of course, you should experiment with your own platforms and audience.