As a business owner with a healthy dose of tenacity and competition, you do your best to stay as up-to-date on current trends, strategies, and tactics to employ to grow your company. One of the best ROIs out there to increase brand awareness and garner sales is to invest in SEO and Digital Media Marketing. While SEO can often feel as abstract as a foreign language, understand that you don’t have to figure it all out on your own. Hire an SEO Consultant that has your best interests at heart and knows their craft exceptionally well. When planning to Hire Professional SEO Expert, there are some key factors to consider when discerning between someone who will grow your business, versus a consultant who will bait you with false promises yielding little return on investment.
Hire Someone with Ample Business Experience
Understanding your consultant’s background is necessary when deciding whether to work with them or run the opposite direction. A great SEO consultant will have years of relevant business experience that directly relates to media marketing, analytics, growth strategies, including all the various angles to target to yield the best results. Your consultant should be able to pull from their years of experience and take a comprehensive, individual approach to your specific needs and growth goals.
Track Your Metrics
A great SEO Consultant will track your metrics using Google Analytics and will be able to explain the use and value of this system- and then craft a comprehensive SEO strategy going forward. This exercise should be repeated and revisited often to track progress and decipher what is working versus what isn’t. These analytics tracks improvement in your site’s search ratings, and the number of links from other websites that ultimately drive traffic to you. These numbers are greatly affected by keyword searches and relevant content. Google, Yahoo, and Bing have all become exceedingly discerning with their ranking system in order to provide the best and most tailored results for accuracy and ease.
The Best Lead by Example
When hiring a trusted SEO expert in Los Angeles, you should expect to see their prior and current clients they’ve worked with and understand how the agent successfully grew their business. If they can’t provide any client testimonials or evidence of their effectiveness, perhaps go with someone who can provide relative proof.
Another stamp of professionalism to look for is whether a consultant has a genuine approach to their SEO strategy, and who doesn’t cut corners. They should follow and adhere to search engines’ webmaster guidelines. Google publicly posted “webmaster best practices”, which specifically prohibits 12 common SEO ploys, such as automatically generating spam my content or adding fake hidden text and links.
A Comprehensive Approach
As previously stated, a comprehensive approach and marketing stratagem will yield the best results. You want a consultant who will diversify many assets of your SEO efforts and address all necessary angles to achieve the most widespread visibility. A facet to a full-bodied SEO scheme includes (but is not limited to):
- Written content
- Quality content
- Audio (podcasts)
- Wed design and improvement
- Tracking analytics
- Understanding target audience
- Website audit and fixing broken links and error pages
- Building backlinks
- Improving interlinking structure
- Social media
- Email marketing
- Press releases
With these four key considerations, you’ll be able to confidently select an SEO consultant that will be a critical asset to your business. Business experience, metric tracking, trust, and a comprehensive approach are all signs that your consultant is top-notch. At I Think An Idea, we want to see your business thrive. For more information on how you can optimize and grow your business, visit us at I Think An Idea and get in touch to schedule a free consultation. Choose SEO and start the transformation today!