SEO is important in this day and age when it comes to how people find you or your business on Google. Many times I speak with a business owner or someone who is starting their business and their biggest question is how to they get more clients to grow their revenues.
In an age where people now live on their smart phones and Google has replaced learning or libraries the internet is now the new directory for anything in your life that you need for personal or business. People now search for restaurants, retail purchases and inspirational purchases and if you come up on the top of the search engines for these items then you win.
The challenge with SEO for new businesses and even those companies who have been around for years and doing millions of dollars is understanding how it can work for you. There is no Google police that knocks on your door and gives you a letter that over the past year you lost over 5 million dollars because you were not ranked on Google.
What Services Can an SEO Consultant Provide for Your Business
- Ranking on Google Search Engines
o Getting Your Business Traffic with an SEO Strategy that included content marketing, website optimizations, social media, video content, audio content, reviews and links that build traffic and creates inbound leads and revenue for your company
- Reputation Management and Removing Bad Reviews
o Reviewing Reviews and Online Content that could be derogatory to your sales and cost opportunities. This is reverse SEO strategy to create a digital firewall for your brand online. If you ignore how your business is showing up on Google it could push your traffic to the competition that cares about this. You must review your reviews, social media and if you have no online or internet strategy usually bad reviews from clients will be the primary content shown on Google.
- Creating an Online Brand of Podcasts and Videos for Traffic
o Building a Brand online in my opinion has a “Believe it or Not” philosophy that has to do with your vision in what you want to build. The hardest part with building an online brand is you have to believe in something that does not exist and build it before that evidence shows up. It’s a delayed gratification path and pays big if you are consistent and have the vision long term. There is no take a pill and arrive mentality in building a brand a right way online
- Content Marketing Online Focused on Specific Google Traffic
o If you have no background in SEO and researching traffic volume and your competitors than you will find yourself lost around how to come up with an aligned strategy when it comes to SEO and content. Within SEO there is a recipe and even the content needs to be written in a certain way to target results. All of the little tweaks within content and keywords make an impact on the results. This is why so many companies feel taken advantage of because the companies they hire can no be managed since they have no idea how SEO works. All of this needs to be aligned with metrics on Google Analytics, Call tracking and Conversion Goals.
- Reviewing Your Competition’s Advertising and Traffic Online
o There are many tools when it comes to an online strategy. If you guess and spend money learning while doing there is a huge opportunity cost when it comes to missed business. SEO and Online Strategies have a huge learning curve. How do you prioritize what will make an impact and get the results that you desire without intelligence on your competitors. It’s a war when it comes to first page ranking and if your not looking at the WHY or HOW your competition is outranking you then your in the dark. Hiring an experienced consultant could save you millions of dollars being wasted with the wrong marketing companies or internal employed your paying that care more about a job then your results.
- Designing an Online Marketing Strategy for Success
o How do you create an SEO or online blueprint for the future of your company if you have never done this before. Google relates to business and if your company does not have the most innovative marketing team that is evolving with the trends then most companies will be left behind as those businesses who understand the internet will capture the traffic and the business on Google. Most companies today that are not focused on any SEO strategies feel that business is dropping while those who spend significant budgets online are doing millions in business.
- Online Brand Management to Convert Sales and Build Morale
o Building the content online will help your sales team convert more sales. Customers that talk to someone on the phone or even in person will Google your company and then make a decision based on what others say about you and looking for clues on Google to either justify their decision or perhaps deter that client to another website that has a better first impression and content validating their value online. Having worked with large sales teams that do business over the phone I have found that sales people need tools and stories that support them in feeling good about them selling for the company they work for.
Leveraging Google to Create Revenue with SEO
Most new business owners are short sighted and come from the mentality of a job. They look for money instead of building an ongoing stream of leads coming off the internet. I hear new business owners complain that they can not find the right clients and they could be using that time doing a podcast or doing a blog and building out a site for people to find them. You attract that which you are on Google. The main challenge is that it its not an overnight solution or a press a button and solve it for that business own
The real question for a business owner is what do you do with your time and how do you grow your company if your not building a pipeline of leads for your products or services when it comes to your company. Even if you get a great customer or client its important to always be planting seeds for several reason when it comes to your business.
You have to think GROWTH when it comes to business. I have never heard someone wanting to start a business so they can just pay their bills and get by at the minimum. You have to come from a thriving mentality vs surviving mentality. If you have no budget or marketing plan at all for your business then your setting yourself up for frustration and failure in growth.
Look at the internet as a marketing employee for your company. Appreciate the magic that it can provide for you if you know how to leverage Google. When I first started working with my site online and posting content back in 1996, I got 3 different calls after companies found me online that generated an extra 100k in income for my business. At the time it was an amazing experience to have someone find me online and then tell me to send them an invoice because these clients had budgets and because they found me online they believed that the work I did on Google validated trust and hiring my company.
I have helped clients create some amazing success stories because they leveraged the internet to get found by the right people. Even in Hollywood I have heard of new shows and personalities gaining huge opportunities because of podcasts and Youtube. After going to countless digital marketing seminars with professionals in the industry I know that GOOGLE and SEO work! The biggest question is will you leverage this to your advantage when it comes to some kind of strategy that will help you manifest new business and opportunities.
Consulting Stories Around Established Businesses
An Example of Social Media and SEO for Established Restaurant Chain
I worked with a restaurant chain that does over 800 million dollars in yearly revenue. When I started with them they asked how the internet works. They had a very high bounce rate because on the multiple US locations they had there were none of their social media channels on their local pages. This caused clients and visitors to leave the site and go to 3rd party sites for their information on the reviews and traffic.
We also found that many of their local directories were not consistent so some of their restaurants were open and it would say that they were closed. This information had to be updated so that people would show up to the restaurant in the middle of the day vs. going to another restaurant.
We also determined that the restaurant was not optimizing their menus with SEO and so their reservations company that charged them would get most of the traffic and they would pay vs having clients reserve on their own websites.
They had over 700 different social media channels however they were not streamlining their Instagram into their main brand account. After suggestions on software and a strategy for their social media that aligned with their SEO it all came together for a better online branding strategy.
Hiring an SEO Expert Could Save You Millions of Dollars
The benefit of hiring a consultant like myself is the experience and insights that I can give your company. I have worked with Fortune 500 companies, grown businesses from 2 employees to 100 within a year, built call centers, created sales processes, helped with reputation management and helped clients get ranked # in the united states.
If you had to learn SEO and hire a bunch of employees that do not have the experience it could cost you 100x more than the money that you would save.
Schedule a Free Consultation Today: I am happy to help you grow your company!
